Include your app links, screenshots and videos to help them get a good understanding. As mentioned previously in the influencer section of this guide, you can also get bloggers on other websites to build hype for your blog. Your new app needs to be engraved into every aspect of your marketing, that includes all of your emails.
As a business, you will send out countless emails and not including your app in each of those is a missed opportunity. Any email that is sent out, whether it be from your tech support, your newsletter or even the payment confirmation email should include a footer with one line advertising your app. Include details such as what can be accomplished through the app and a link redirecting towards the download page. Capitalize by incorporating your app links into newsletters, customer service emails and also make it a habit to use it in email signatures.
For more stats on email marketing, check out this piece. Videos are an easy way for you to showcase everything your beautiful and well-built app has to offer. Assign a team to work on bringing this video together. The collective minds of more than one individual will help you to finish projects faster and with fewer errors.
Keep in mind that your demo video is not meant to stay the way it is now. Your videos, along with all your content, should be updated weekly or monthly. Once you are finishing creating your demo video, be sure to leverage your social media channels and other platforms to promote your app. Your demo video can be included in your blog post, Instagram, and Youtube channels. May it inspire you to create exceptional demo videos for your customers:. For more information, read this useful guide here.
Remember, the app market is bigger than those two popular stores. Participating in app awards is the most recommended channel and I would highly suggest you take advantage of it. It can give you tons of press, exposure, reviews and plenty of downloads.
Although the chances of winning very much depend on your pitch and app idea, however, if you manage to get things right the first time, you can expect to enjoy a little stardom. Also analyze which keywords your app is currently ranking on, build some quality links accordingly to boost rankings.
If you get this shot, you can kill more than a few birds with one stone. Getting your app featured offers long-term benefits such as:. Ask for their feedback on your app and give them free promo codes to try it out. Discuss current features, bug fixes, future updates and value their opinion.
With over 1. Due to that noise, many people choose to take interest in apps, only when the app icon entices them. In this image you can see how some top apps make use of a simple pallet of colors to make their icons stand out and build a recognizable brand. Finally, some of the most popular mobile apps with a great take on the idea of leveraging a logo icon over text.
Adding captions and adding more visual elements to your screenshots is the best way to turn a boring task management app, into a high download winner. It makes it a simple choice to download or not to download. Just like search engine optimization, app store optimization focuses on keyword relevance, search relevance and the keyword density in your description.
With almost half of iPhone users in the US finding apps through search, your app description is one of the most important things you can focus on in your mobile app marketing efforts. We wrote an entire article just about how app store optimization and mobile search engine optimization work. Spendee is a great example of a great mobile app landing page that has all the elements needed for user acquisition and engagement. Breaking it down, while the page has multiple links out, the two most noticeable links are the App Store and Google Play Store buttons.
As you scroll down, each panel has a single call to action, which leads directly back to the main call to action — to download the app. The second last panel even has social proof from news outlets as well as actual users of the apps. Leverage those existing customers and visitors to get more of them to download your app. Make a small banner for your website that pops up somewhere non-intrusive. I find HelloBar is a great way to do this:. Getting on an App Review Site means you are going to have to send them a pitch.
Meaning you have to convince the website that your app is good enough to be reviewed by them and therefore featured on their site. Advertiser Disclosure: Many of the credit card, cd, savings offers that appear on this site are from credit card companies from which HustlerMoneyBlog. This compensation may impact how and where products appear on this site including, for example, the order in which they appear.
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